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  • Modèles d’e-mail d’essai gratuit

Modèles d’e-mail d’essai gratuit

Quiconque dirige une entreprise SaaS sait que les utilisateurs d’essai gratuit sont parmi les meilleures pistes qu’une entreprise puisse obtenir. Ce sont les prospects qui ont déjà décidé d’essayer votre produit, donc si vous ne parvenez pas à les convertir en clients payants, un faible taux de conversion peut vraiment nuire à vos résultats. Cependant, selon une   enquête menée auprès de plus de 300 professionnels du SaaS, en moyenne, seuls 20 % des utilisateurs de l’essai gratuit passent à un plan payant. Vous trouverez ci-dessous quelques conseils sur la création d’e-mails efficaces pour vos campagnes d’essai gratuit, ainsi que 10 puissants modèles d’e-mails de suivi que vous pouvez utiliser pour améliorer vos taux de conversion d’essai gratuit.

Bonnes pratiques pour les e-mails d’essai gratuit

  • Inclure un CTA qui encourage les prochaines étapes et incite les nouveaux utilisateurs à revenir au produit.
  • Créez un sentiment d’urgence et rappeler aux utilisateurs combien de temps leur essai gratuit doit durer.
  • Ajoutez un lien vers vos meilleures ressources d’auto-assistance (guide de démarrage rapide, tutoriel vidéo, FAQ, etc.).
  • Vendez des avantages, pas des fonctionnalités (montrez aux utilisateurs ce que ces fonctionnalités peuvent faire pour résoudre leurs problèmes).
  • Mettez l’accent sur ce que les utilisateurs manqueront en ne passant pas à un forfait payant.
  • Personnalisez autant que possible vos e-mails de suivi afin d’établir une relation de confiance avec les utilisateurs.
  • Segmentez votre liste de diffusion (utilisateurs actifs, semi-actifs, inactifs à l’essai) et adaptez vos campagnes d’e-mail en conséquence.
  • Utiliser des tests séparés pour créer un contenu d’intégration plus efficace pour les nouveaux utilisateurs.
  • Envisagez d’envoyer des e-mails déclenchés en fonction du comportement de l’utilisateur.
  • Raccourcissez votre période d’essai (il est recommandé de la maintenir à 14 jours pour les produits SaaS B2B).
  • Offrez des incitations pour améliorer le succès de votre stratégie de marketing d’essai gratuit (remise supplémentaire, bonus, extension d’essai, etc.).

10 exemples de modèles d’e-mails d’essai gratuits

Bien que la plupart des utilisateurs de l’essai gratuit ne deviennent jamais clients, même une légère augmentation de votre taux de conversion peut entraîner une augmentation considérable de vos revenus. Dans de nombreux cas, un simple e-mail de suivi, envoyé au bon moment, suffit pour inciter les prospects à passer à un plan payant. Voici 10 exemples de modèles de base d’e-mail d’essai gratuit que vous pouvez utiliser comme point de départ pour créer votre propre flux d’e-mails d’essai gratuit et convertir davantage d’utilisateurs gratuits en clients payants.

E-mail d’intégration d’essai gratuit

Hi [Name],

Welcome to [Product]! I’m [Name] and I’m excited to guide you through your trial.

Hopefully, you’ve had a chance to login and play around a little bit. If you haven’t, no worries. Take a look at our Getting Started Guide – it’ll walk you through how to set up your account and introduce the basics of [Product].

What happens next?

Keep an eye on your inbox as over the next [length of trial] days, I’ll be sending you the best tips for using [Product].

In the meantime, if you have any questions at all, simply email me back and I’ll be happy to assist you!

Thank you so much,

[YOUR SIGNATURE]

Essai gratuit de l’e-mail d’assistance proactive

Hi [Name],

Congratulations on starting your journey with [Product]. We’re excited you’re here and can’t wait to help you get started. Here’s what you should do first off to get the most value out of your free trial:

[Step 1:]
[Step 2:]
[Step 3:]

To help you get up to speed, here are the top three questions our customers usually have on the first day, answered right in front of you, so you don’t have to hunt around for the answers:

[Question 1:]
[Question 2:]
[Question 3:]

If you need any assistance, simply reply to this email. We will check in with you shortly to see how things are going. Until then, enjoy your free trial!

Best,

[YOUR SIGNATURE]

E-mail d’enregistrement

Hi [Name],

It’s been [number] days since you signed up for [Product’s] trial. I just wanted to check in to see how things are going and make sure you’re getting the most out of [Product].

I noticed that you haven’t got a chance to [create/ upload/ set up, etc.]. This [video/ user guide/ webinar] will help you if you’re stuck or unsure about where to start:
How to [action] [result] in [Product]

If you still have any questions, simply reply back to this email and I’ll get back to you ASAP. Also, our support center has a ton of FAQs you might find helpful.

As always, I’m here to assist in any way so don’t be a stranger!

Regards,

[YOUR SIGNATURE]

L’e-mail de présentation

Hi [Name],

You’ve [completed action with the product]. It looks like you’re already starting to get results!

This is a great time to consider taking a look at our different plans so you can take full advantage of [Product].

On average, our customers see [data-driven benefit]. Plus, if you upgrade your account, you’ll get:

[Premium feature 1] that helps you with [benefit 1].
[Premium feature 2] that allows you to [benefit 2].
[Premium feature 3] that enables you to [benefit 3].

If you’re ready, take a look at our premium plans here.

If you have any questions or need help choosing the right plan for your business, don’t hesitate to reach out – we’ll be happy to assist. Simply hit reply or join us on live chat during business hours.

Cheers,

[YOUR SIGNATURE]

E-mail d’expiration de l’essai gratuit

Hi [Name],

We hope you have been enjoying your free trial with [Product].

Unfortunately, we’re coming to the end of this journey, but we’d love to keep it going!

In order to [what they stand to lose by not upgrading], you’ll need to select one of our paid plans. Otherwise, your trial will end in [number of days left] and you won’t be able to access premium features any longer.

Choose your plan now

If you’re not sure which one is right for you, you should try the Basic plan – it’s a great place to start.

Have any questions or need help? We’re only an email away – just hit reply and we’ll get right back to you.

[YOUR SIGNATURE]

E-mail d’extension d’essai gratuit

Hi [Name],

Your [Product] free trial has expired! But don’t worry – your [data] has been saved and is still available.

We know how busy life gets — and thought you might need some extra time to check out [Product].

Just reply to this email or click to get an extra 10 days:

Extend my free trial

If you enjoyed [Product], take one minute to upgrade. Our subscription plans start at [price] a month and all include [list of premium features].

Upgrade now to keep using [Product]

Have any questions or feedback? Let us know and we’ll gladly help.

Thanks for trying [Product]!

[YOUR SIGNATURE]

E-mail de remise / offre spéciale

Hi [Name],

Unfortunately, your free trial has come to an end, but don’t worry – we’ve got you covered.

As a thank you for trying [Product], if you upgrade to an annual plan today, you’ll save 20% (that’s 2.4 months for free each year!) But here’s the catch. It’s only good for 24 hours.

If you’re serious about [pain point your product solves], then I strongly suggest grabbing this deal before it expires.

Get the deal here

Let’s take your business where you know it deserves to be!

Cheers,

[YOUR SIGNATURE]

E-mail de commentaires pour l’essai gratuit

Hi [Name],

Your [Product] trial is over and you won’t be able to use premium features until you purchase one of our paid plans.

Monthly plans start from only [price], you can take a look at all the options here: link to upgrade

Though it will hurt us to see you go, if you choose not to continue with a paid subscription, we respect your decision. You will do us a great HELP if you could let us know your feedback on why you choose not to upgrade to a paid plan.

Looking forward to having you as a customer!

Regards,

[YOUR SIGNATURE]

Courriel d’enquête post-essai (courriel d’essai non converti)

Hi [Name],

Thanks so much for giving [Product] a try.

We noticed you didn’t upgrade your [Product] account, but that’s totally fine. Even though you chose not to go with a paid plan, we’d love to hear about your experience with us. It’ll help us improve our product, so you’ll be doing us a huge favor.

If you have a minute, could you please fill out our quick survey here (takes less than a minute!)? It would be much appreciated.

We are sad to see you go, but we hope to see you again in the future. If you’d like to give [Product] another try, later on, we’ll be happy to help!

Best,

[YOUR SIGNATURE]

E-mail de suivi post-essai 

Hi [Name],

It’s been a while since you signed up for [Product’s] trial. I just wanted to check back in to see how things are going. Did you end up going with another product?
If you’re still looking for a solution for [pain point], I wanted to give you a quick rundown of some of the new features we’ve added to [Product] recently:

[Feature #1][Feature #2][Feature #3]

If you’re interested in checking out the improved version of [Product], we’d be happy to offer you a new free trial. Let us know by replying to this email!
And even if you’re not interested, I’m still happy to help you out in any way we can.

Best,

[YOUR SIGNATURE]

Bonus: e-mail d’essai converti

Hi [Name],
Congratulations, you are now able to fully access [feature 1], [feature 2], and [feature 3] without any limitations.
We can’t wait to see how [Product] will benefit your business.
Thank you so much![YOUR SIGNATURE]
P.S. If you want to double down and get your whole team immersed into [Product] faster, jump on our next week’s customer training on how to [use case].

Ready to put your free trial email templates to use?

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