Les mails post-achat renforcent les relations clients et augmentent les ventes répétées. Ils ont des taux d'ouverture et de clics élevés, améliorant la fidélité et la rétention. Utilisez-les pour confirmations, remerciements, recommandations et incitations.
Peu importe ce que vous vendez et Ă qui â quâil sâagisse dâun client fidĂšle ou dâun premier acheteur â des mails post achat automatisĂ©s bien composĂ©s et au bon moment peuvent avoir un impact positif immĂ©diat sur votre activitĂ©. Ces types de mails peuvent vous aider Ă maintenir lâintĂ©rĂȘt des clients pour votre marque, Ă entretenir des relations clients Ă long terme, et Ă gĂ©nĂ©rer davantage de ventes rĂ©pĂ©tĂ©es. Les campagnes de mail post achat sont Ă©galement lâune des tactiques les plus simples et les plus efficaces pour amĂ©liorer la fidĂ©litĂ© et la rĂ©tention des clients. Et comme attirer de nouveaux clients coĂ»te gĂ©nĂ©ralement cinq fois plus cher que de conserver les clients existants â ces mails devraient dĂ©finitivement faire partie de votre stratĂ©gie de marketing par mail.Â
Les mails post achat ont les taux dâouverture et de clics les plus Ă©levĂ©s de toutes les campagnes de marketing par mail. En fait, selon les donnĂ©es de Klaviyo, les mails post achat connaissent un taux dâouverture 217% plus Ă©levĂ©, un taux de clics plus de 500% plus Ă©levĂ© et un revenu par destinataire 90% plus Ă©levĂ© que votre campagne emailing moyenne. La recherche de Medallia (une entreprise spĂ©cialisĂ©e dans lâexpĂ©rience client) publiĂ©e dans la Harvard Business Review a Ă©galement rĂ©vĂ©lĂ© que âles clients qui ont eu les meilleures expĂ©riences passĂ©es dĂ©pensent 140 % de plus par rapport Ă ceux qui ont eu la plus mauvaise expĂ©rience passĂ©e.â
Les mails post achat peuvent ĂȘtre utilisĂ©s pour :
Kuigi teemaread on olulised, Àrge unustage kirjutada köitvat Àrimeili osa lÔpus. Pidage meeles, et need sÔnad jÀÀvad tavaliselt lugejale.
Les mails post achat peuvent avoir plusieurs objectifs en fonction de ce qui est le plus important pour votre entreprise â quâil sâagisse de faire en sorte que les clients se sentent spĂ©ciaux, de leur rappeler de rĂ©approvisionner un produit, de faire des ventes croisĂ©es de produits similaires ou de recueillir des commentaires â lorsquâils sont bien faits, les mails post achat sont incroyablement puissants. Vous trouverez ci-dessous 10 modĂšles de mails post achat modĂšles de mails pour certains des scĂ©narios les plus courants que vous pouvez utiliser pour crĂ©er vos propres campagnes de mails post achat.
Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.
How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It wonât take you more than a minute â we promise!).
Hereâs your order confirmation:
Order number: ***
Payment method: ***
Items ordered: ***
Total: ***
Your Order Details:
[listing items purchased]
Thank you for shopping with [Brand],
[YOUR SIGNATURE]
YOUR ORDER HAS SHIPPED
Good news, [Name] â your items are on their way! Are you smiling? Youâre totally smiling. âș
Here are a few things you should know:
Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrierâs website within 24 hours.
Hereâs what we shipped:
[Item 1]
[Item 2]
[Item 3]
TRACK MY ORDER
Thanks for shopping with us,
[YOUR SIGNATURE]
âââââââââââââââ
HAVE QUESTIONS OR NEED HELP?
Let us know! Weâll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. Weâre available Monday â Friday **am â **pm.
WEâRE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.
Thereâs a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When youâre looking for something truly special, we hope that weâll continue to be the place you think of first.
Thank you!
[YOUR SIGNATURE]
P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else â you can always reach out to our customer care team at [number], [email], or [live chat].
Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].
We thought that youâd like to know customers who made the same purchase also enjoyed the following favorites:
[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]
If you need any help with your next purchase, donât hesitate to reach out anytime.
Cheers,
[YOUR SIGNATURE]
Greetings from [Brand]! Hope youâre doing great.
According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that itâs time to restock, in case your supplies are running low.
RESTOCK NOW
Order in the next 24 hours and shipping is on us.
Let us know if you have any questions. Weâre here to help!
[YOUR SIGNATURE]
Maybe youâve been away or just super busy but we noticed you havenât ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?
Weâve actually added some cool new stuff we think you might like! Hereâs a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]
SHOP NOW
If you have questions or need any help, just reply to this email and weâll get back to you as soon as we can.
Cheers,
[YOUR SIGNATURE]
Congratulations on your new purchase of [product]!
Youâve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, weâll work with you until you are completely satisfied.
Here are a few great tips on using your [product]:
[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]
I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that Iâm sure will be very helpful.
If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. Weâll be happy to assist you in any way that we can.
Once again, thank you very much for purchasing [product]!
Best,
[YOUR SIGNATURE]
A great big thank you for shopping with [Brand]!
We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience â and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it wonât take you more than a few minutes) and receive your offer.
START SURVEY
Thank you for your participation.
[YOUR SIGNATURE]
[Name],
We wanted to say a HUGE thank you for shopping with us and weâd love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, weâd be super grateful! Please be as honest as you want to be (we can take it).
Write a Review of [Brand]
We love you either way.
[YOUR SIGNATURE]
Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.
Over the last couple of weeks, weâll be sending you a few more emails to help you get maximum value from [Product name]. Weâll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].
In the meantime, you might find these resources helpful:
[QUICK VIDEO GUIDE]
[KNOWLEDGE BASE]
[COMPANY BLOG]
If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.
Until next time,
[YOUR SIGNATURE]
Live chat, ticketing, call center, and knowledge base all packed into one.
Discover over 180 advanced features including automation, gamification, and social media integrations.
Satisfaction du client (Explained)
Améliorez la satisfaction client avec LiveAgent : dépassez les attentes, fidélisez vos clients et réduisez vos coûts. Essai gratuit 30 jours !
Join our community of happy clients and provide excellent customer support with LiveAgent.
Notre site web utilise des cookies. En continuant, nous supposons que vous avez l'autorisation de déployer des cookies, comme indiqué dans notre site Web. politique de confidentialité et de cookies.