Des modèles d'e-mails efficaces pour réussir à placer des articles invités sur d'autres blogs et améliorer sa notoriété de marque, son SEO et ses taux de conversion. Des exemples de lignes d'objet et de mails qui ont fonctionné sont fournis.
Le guest blogging peut être une tactique de marketing de contenu très efficace pour les entreprises B2B et B2C. S’ils sont bien faits, les articles invités peuvent vous aider à construire une meilleure notoriété de la marque, augmenter les classements SEO, et conduire beaucoup de trafic ciblé vers votre site internet. En fait, une startup a pu faire passer son trafic mensuel de 0 à un nombre à 5 chiffres en moins d’un an en utilisant une stratégie marketing de blogs invités.
Cependant, faire accepter vos articles invités par d’autres blogs peut être un défi si vous avez du mal à rédiger un pitch d’article invité email efficace qui puisse se démarquer dans une boîte de réception surchargée. Vous trouverez ci-dessous des lignes d’objet et des modèles de mails de blogs qui ont fait leurs preuves pour vos campagnes de sensibilisation aux postes d’invités.
Le blog invité est une tactique de marketing de contenu qui consiste à écrire et à publier des articles sur des sites internet/blogs tiers. Le blog invité offre généralement des avantages mutuels aux éditeurs qui accueillent le contenu invité (car il contribue à engager leur public) et aux blogueurs invités qui obtiennent une plateforme supplémentaire pour promouvoir leur marque. En général, les blogueurs invités rédigent du contenu pour des sites internet et des blogs similaires liés à leur secteur d’activité afin de :
This is [Your name] from [Company name], and I’m dropping you a line to see if you’re accepting new guest bloggers. I write about [topics] and thought an article about [relevant topic] would be a good fit for your blog.
Here are some examples of my latest guest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
The post will be 100% original, written just for your blog, and will not be posted elsewhere. I would appreciate an author bio with a live link back to my site. If you’re interested in this cooperation, please get back to me.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m reaching out to check if you are accepting content from guest contributors on [Blog name].
We are trying to establish ourselves as a helpful, trustworthy brand, and we think the best way to do that is through quality content. We’ve already been featured in some respectable publications like [Example 1], [Example 2] and [Example 3], just to name a few.
If you do publish content from guest authors, I would love an opportunity to be one of them. Here are some topics that I could cover:
[Topic 1]
[Topic 2]
[Topic 3]
I don’t mind discussing additional topics if you don’t think these are a good fit for your audience.
Looking forward to your thoughts,
[YOUR SIGNATURE]
I’ve got a great idea for a post that I believe would do well on [Blog name]. Are you looking for more contributors to write for your blog right now? If so, I’d love to send some original content your way.
I’m already writing regularly for [Blog name 1], [Blog name 2], and [Blog name 3]. Here are a few of my latest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Let me know if you are interested – and I’ll send you some topic ideas.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m a huge fan of [Blog name], and I’ve really been enjoying your writing. In fact, I accomplished [whatever you accomplished] from reading your blog post: [link to their blog post].
I know you’re busy, so I’ll be quick. I’m reaching out because I had some ideas I think the [Blog name] audience would love, and I was wondering if you’d be open to a guest post. Here are the topics I could write about:
[Topic 1]
[Topic 2]
[Topic 3]
To give you an idea of my writing style, here are some of my recent posts:
[Blog post link 1]
[Blog post link 2]
Thanks for your time and consideration! I can’t wait to hear back from you.
Cheers,
[YOUR SIGNATURE]
My name is [Your name]. I know you probably receive tons of emails every day, so I’ll keep it short.
I see that you publish some really great content about the topics like [topic 1] and [topic 2]. I am writing a well-researched, data-driven, and in-depth blog post on [topic] which might be a great addition to your blog.
Here are a few samples of my recently contributed guest posts to other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Do you mind if I send you the draft so you can see if it’s a good fit for [Blog name]?
Looking forward to hearing from you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name], and I’m the content creator at [Company name].
I noticed you have amazing contributors on [Blog name], and I was wondering if you still accept guest bloggers.
It’s great that you only work with unique and valuable contributions. In fact, I am ready to keep up that standard. To give you an idea of the quality I can bring to the table, check some of the posts that I have written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
If I look like someone you can accept as a contributor, I’d love to write a post on any of the following topics that I believe could be a perfect fit for your blog:
[Topic 1]
[Topic 2]
[Topic 3]
Whichever topic you choose, I’ll be happy to write well-researched content, supported with facts, stats, and screenshots.
Let me know what you think. I’m excited to hear back from you!
[YOUR SIGNATURE]
I was researching about [topic] this afternoon and stumbled upon [Blog name] – a great collection of high-quality articles.
I am reaching out to you because I’d love to contribute a guest post to your blog. Below are the topics on which I can write a well-researched post:
[Topic 1]
[Topic 2]
[Topic 3]
I promise to fill the piece with solid points and actionable tips. I contribute regularly to blogs like [blog 1], [blog 2], [blog 3] and many more.
So, which of the above topics do you think I can write about? Let me know and I’ll be sending you the draft as soon as possible.
I look forward to hearing from you soon.
[YOUR SIGNATURE]
I’m [Your name], and I write at [Your blog]. I’m also a regular contributor at [blog 1], [blog 2] and [blog 3].
I’ve been following [Blog name] for quite some time now, and I have even mentioned your article about [article topic] on this piece I’ve written [link to your post that links to them] a while back.
Anyway, I’m writing to you because I’d love to contribute to your blog if you’re still open to new guest authors. I’ve been brainstorming some topics that I think your readers would get a ton of value from:
[Topic 1]
[Topic 2]
[Topic 3]
If you want me to write about an entirely different topic, I will be glad to do so as well.
I appreciate your time and really look forward to working together.
Cheers!
[YOUR SIGNATURE]
I’ve been an avid reader of [Blog name] for some time now, and I enjoy reading your blog on a regular basis.
Recently I’ve been researching an idea for a blog post about [topic] – and then I thought that this could be a great contribution for your audience. I’ll make sure the piece overflows with information that can’t be found anywhere else.
What do you think? Should I write it up and send you a draft?
For a glimpse of my writing style, check out some of the guest posts I’ve written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
I look forward to hearing from you soon.
Best,
[YOUR SIGNATURE]
My name is [Your name}, and I blog at [Your blog name]. I’m a regular reader of your blog since your content is mostly related to mine.
I don’t know if you like the idea of blog collaboration. Our blogs share the same interests and audience, and I believe we could make the best of that opportunity.
Does the idea of guest posting sound good to you? If so, I’d love to contribute a piece to your blog, and I will also be glad to see you contribute to my blog anytime.
Let me know if that is something you might be interested in. Either way, keep up the excellent content, [Blogger’s name].
Best,
[YOUR SIGNATURE]
Pour gérer le blog invité, vous devez disposer des directives relatives au blog invité, de la liste des sites de blog et de la liste des blogueurs. Vous devez inclure une brève biographie du blogueur invité, des liens vers son blog et ses comptes de réseaux sociaux, ainsi que le nom de l’article.
Un blog invité est un écrivain qui écrit un article sur votre site internet ou votre blog pour vous. Vous pouvez payer un blogueur invité en fonction du temps qu’il a passé à écrire ou à faire des recherches pour votre blog.
Un blog invité est un blog écrit par une personne qui n’est pas affiliée à une organisation. Il est souvent utilisé comme un moyen d’attirer un public plus large.
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Directives pour les invités des blogs LiveAgent
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