Utilisez nos modèles de réponse pour le service client sur les réseaux sociaux afin de gérer facilement les questions répétitives. Évitez d'ignorer les plaintes et utilisez des phrases positives pour améliorer l'expérience du client.
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Le service client des médias sociaux est répétitif : les mêmes questions et demandes surgissent sans cesse. Saisir la même réponse à chaque fois est un travail de routine fatiguant, long et accablant qui peut être évité en utilisant des réponses prédéfinies. Vous trouverez ci-dessous quelques conseils pratiques ainsi que des modèles de réponse prêts à l’emploi que vous pouvez adapter, personnaliser et utiliser chaque fois que vos clients se tournent vers les médias sociaux pour obtenir une assistance.
N’ignorez pas les plaintes des clients. Près de 70 % des plaintes déposées par les clients sur les médias sociaux sont ignorées. Profitez des outils de surveillance des médias sociaux qui facilitent le suivi de toutes les mentions, commentaires et messages de la marque dès qu’ils apparaissent.
Répondre immédiatement (accélérer les questions d’aide sociale). Les médias sociaux étant considérés comme une plateforme “toujours active”, les consommateurs s’attendent naturellement à ce que les marques réagissent le plus rapidement possible. Selon une étude de The Social Habit, 42 % des consommateurs s’attendent à une réponse sur les médias sociaux dans les 60 minutes, et 32 % dans les 30 minutes.
Supprimer un commentaire négatif afin de préserver votre image virtuelle ne fera que frustrer davantage le plaignant et nuire à la relation que vous entretenez avec lui. La seule exception est lorsque les commentaires sont clairement du spam ou qu’ils violent les directives de la communauté.
Utilisez le bon ton de voix adapté à chaque cas particulier. Le client utilise-t-il un langage et un argot simples? Il pourrait être acceptable de rendre la pareille. Le client semble-t-il frustré? Il vaut mieux utiliser un ton empathique et rassurant. JetBlue est un exemple de marque qui le fait très bien.
En cas de problèmes de masse ou de pannes, il n’est pas nécessaire de répondre à chaque message car cela prendrait beaucoup de temps et serait inefficace. Lorsque de nombreux clients sont affectés par un seul problème, il est logique de ne fournir que des mises à jour publiques de l’état de la situation qui atteindront tout le monde.
Il n’est pas nécessaire que toutes les conversations sur les médias sociaux soient publiques. Le passage à la messagerie privée fonctionne mieux lorsque vous avez besoin des informations personnelles du client (e-mail, numéro de commande, etc.), d’une explication approfondie du problème pour l’aider, ou si la conversation devient tendue.
“@name, we’ve got your back! Check out this article to get your software up and running: (link). If anything is still unclear, just let us know, we’ll be happy to help.”
“Hello @name, thanks for your interest in our services. If you provide us with your e-mail address, we can send you comprehensive information on our offers and prices.”
“@name, thanks for reaching out. Yes, we offer (services). If you provide us with your e-mail address we will be glad to send you comprehensive information on the terms and conditions of service as well as our prices.”
“Thank you for your inquiry. Today we’re open from 9:00 am to 6:00 pm. We are looking forward to your visit.”
“Our office is closed from the 23rd- 25th of December. Afterwards we are there for you again. Are there any other questions I may help you with?”
“@name, I apologize for the delay. We have received your information and we are working to get your order to you as soon as possible. Thank you for your patience.”
“Hi @name, thanks for letting us know about this. Please DM us more details about the issue, so we can take a look into this for you right away.”
“Hey @name, thanks for informing us know about this issue. We’ll make sure this
gets shared with the right people here at (Company). I’ll let you know as soon as it’s fixed. ”
“That’s certainly not what we like to hear, @name. Please DM us your order confirmation number so we can follow-up with you. – (Name)”
“Hey @name, really sorry for the trouble here. I’m going to escalate this to our tech support team to see if we can figure out the issue and get it fixed ASAP! – (Name)”
“@name, my sincerest apologies! I would be happy to look into this for you. Can you please follow us and DM me with your order number? – (Name)”
“Hello @name. We are happy you were satisfied with our service. If you’d like you can leave a review [here] and help others with your recommendation. Thanks!”
“Thanks for the shout-out! We’re happy to have you in the (Company) family!”
“Thank you for buying your (product) from us, @name. We look forward to seeing you again soon!”
“We at (company name) know you had many options to choose from, so thank you for choosing us. We sincerely hope you are satisfied with your purchase.”
“@name, we’re happy to know your experience was awesome and we can’t wait to see you again soon!”
“@name, your feedback is incredible; thank you for sharing that with us! It’s wonderful that (product) has made such a difference for you.”
“Thank you so much for taking the time to leave us this amazing review, @name. We’re so lucky to have customers like you!”
“@name, your awesome review made our day! Thank you for taking the time to share it with us and the community.”
“We are incredibly grateful that you took the time out to leave us this great review, @name. Thanks for being such a fantastic customer!”
“@name, we are truly happy to know your experience was tremendously delightful. It’s something we’ve worked hard on and we’re pleased our efforts resonated with you.”
“We’re happy you had a fantastic time with us, @name! Thanks for your trust, we’re thankful for amazing customers like you. We hope to see you again soon!”
“@name, it’s always a pleasure seeing you. Thanks so much for your feedback and good vibes. We’re happy that you’re happy, and we’re looking forward to your next visit.
Hurry back!”
“We’re so glad you had a good experience, @name. We work really hard to provide the best service to our guests, so I’m happy to see that reflected on your last visit. I made sure that (employee name) got the recognition she deserved. She was really happy to see your review. – (Name)”
“Hi @name, we are thrilled to have you as part of the (Company) family! Thank you for leaving an amazing review. It means the world to us and to our entire team! We look forward to serving you again soon!”
“Hello @name, thank you for the wonderful review and for taking the time to share your feedback with (Company). Excellent customer service is our priority and we are happy that we met that mark! Customers like you make our job a pleasure.”
“Oh no! We’re so sorry to hear this but appreciate you letting us know. This is not the norm and we’re happy to help. Please contact our customer care team for assistance at (email).”
“@name, we’re so sorry to hear you were unsatisfied with your purchase. If you’re interested in some return/ exchange options, please give us a call at (number, 8 am – 11 pm, 7 days a week), and we’ll do our best to help.”
“@name, so sorry about that. We always hate it when that happens. Send us a DM with your confirmation code and we’ll send you credit for the non-working (item). ”
“@name, my apologies for the inconvenience! I just reached out to you via Facebook Messenger to discuss it further. Be sure to check your “Message Requests” folder. – (Name)”
“@name, sorry about your negative experience. We’re normally known for our exceptional attention to detail, and we regret that we missed the mark.”
“Hi @name, we apologize for your negative experience. We’d like to learn more about your specific situation and make things right. If you wouldn’t mind give us a call at (number), that would be greatly appreciated. We look forward to speaking with you and working towards earning back your business.”
“Hello @name, I’m sorry to hear about your disappointment with us, and I would like to personally assist you with making things right. Let’s get on a call and address this ASAP, we value your business. Please contact us at (phone) when convenient.”
“@name, thank you for bringing this to our attention. We’re sorry to hear of your less than satisfactory experience and hope you will accept our sincerest apologies. Please give us a (call/email) to see how we can make things right.”
“I’m glad to know your (items) finally came through, @name, thank you for letting us know. I apologize for the painfully slow process it took to get them. We never intended for this to happen.”
“@name, I’m happy that we were able to help you resolve your problem. I’ll be sure to relay your message to (employee name). – (Name)”
“@name, I’m happy you’re pleased with the results and that we were able to sort this out. If there’s anything else we can do to help, please let us know. Best, (Name).”
“Thank you for giving us the opportunity to help out, we’re here if you ever need us again!”
“Hello @name, we haven’t heard back from you. Were you able to get the assistance needed? If you still need help, please provide the details previously requested. Thanks! – (Name)”
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Answer Delivery Status Indicator
The answer delivery status indicator in LiveAgent tickets provides information on the status of email replies, including if they were sent, scheduled, delayed, or not delivered. Administrators and owners can access detailed email response information for a specific time period. If an answer is not delivered, a delivery report can be viewed to determine the issue.
Service client vs support client
Répondez aux questions des clients avec des modèles personnalisables pour les médias sociaux. Utilisez Tidio pour un support client sur les réseaux sociaux. LinkedIn est préféré pour les entreprises B2B. Découvrez LiveAgent pour un logiciel de service client complet.
Cartes et notes de remerciement des clients
L'envoi de cartes de remerciement aux clients est un moyen efficace de renforcer les relations et de se démarquer. Les notes manuscrites sont plus authentiques et peuvent créer un impact émotionnel plus fort. Il est préférable d'envoyer les cartes de remerciement peu de temps après l'événement.
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