Découvrez 10 modèles de mails de recommandation efficaces pour le marketing de bouche à oreille en B2C.
De nombreuses études ont prouvé que lorsqu’il s’agit d’acheter à peu près n’importe quoi, les gens se fient aux recommandations. De plus, 83% des clients heureux et satisfaits sont prêts à recommander leurs amis et leur famille (mais seuls 29% le font réellement, car on ne demande jamais aux autres de le faire ou on ne leur en donne pas l’occasion).
Cela fait du marketing de recommandation un outil inestimable pour développer une entreprise et augmenter ses revenus. En fait, le marketing de recommandation (également connu sous le nom de marketing de bouche à oreille), est l’une des stratégies marketing les plus anciennes et pourtant toujours les plus efficaces et les plus rentables utilisées par les entreprises B2C et B2B. Voici pourquoi le marketing de recommandation est important ainsi que 10 modèles de mails de recommandation que vous pouvez utiliser dans vos propres campagnes de marketing de recommandation.
We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!
With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.
There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!
Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.
See you soon!
[YOUR SIGNATURE]
We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.
We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].
The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.
INVITE YOUR FRIENDS NOW
Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.
Cheers,
[YOUR SIGNATURE]
You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?
With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.
REFER FRIENDS NOW
If you have any questions at all, please don’t hesitate to reach out!
Best,
[YOUR SIGNATURE]
My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.
That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.
HOW IT WORKS
Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn
JOIN [BRAND’S] AMBASSADOR PROGRAM
If you have any questions – we’d be happy to answer them.
Thank you!
[YOUR SIGNATURE]
Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].
We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!
REFER FRIENDS
Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.
Good luck!
[YOUR SIGNATURE]
Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.
For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!
Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter
Happy sharing!
[YOUR SIGNATURE]
HERE’S WHAT WE KNOW
You like [Brand’s products].
You know people.
HERE’S WHAT WE THINK YOU SHOULD DO
Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!
No catch. Just people helping people discover the most [key characteristics of your products].
REFER A FRIEND HERE
Questions? Let us know and we’ll get back to you immediately.
Happy referring!
[YOUR SIGNATURE]
Did you know that you can get account credits for referrals?
Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.
REFER FRIENDS
Here’s the best part: there’s no limit to how many people you can refer.
Happy sharing!
[YOUR SIGNATURE]
Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.
Here’s how it works:
Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.
The more friends you refer – the more cash you earn!
SHARE: Referral link / Facebook/ Twitter
Go forth and prosper!
[YOUR SIGNATURE]
When you share our name with your friends and family, you’re also helping support a local charity.
For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!
CURRENT CHARITY: [Name of the charity]
Share your referral link to get started: referral link
Show Details
Thank you for your support!
[YOUR SIGNATURE]
B2C signifie Business-to-Consumer. Le courrier électronique B2C est utilisé pour communiquer des informations sur les produits d’une entreprise, notamment les prix, la disponibilité et les informations de livraison.
L’abréviation B2C signifie Business-to-Consumer (“entreprise au consommateur”).
Lorsque vous rédigez un mail de recommandation, n’oubliez pas que la présentation que vous faites est aussi importante que les mots que vous choisissez. Un mail de recommandation est l’occasion de présenter vos produits et services à un nouveau client.
Check-list d’accueil d’un nouveau client
L'article explique l'importance d'envoyer un e-mail de bienvenue à un nouveau client pour créer une bonne première impression et présenter l'entreprise ainsi que ses produits et services. Il fournit également des conseils sur la façon de rédiger un e-mail de bienvenue et les outils nécessaires pour l'envoyer. En outre, l'article souligne la nécessité de planifier une réunion avec le client pour passer en revue les détails du contrat et clarifier toutes les questions. Le représentant commercial doit convenir d'un moment qui convient à tous les deux et choisir le meilleur format pour la réunion.
Modèles d’email de réengagement
La campagne de réengagement par email vise à rappeler les avantages des produits et services aux clients ou abonnés inactifs. Il est important d'identifier les contacts inactifs et de décider de la période d'inactivité avant de les inclure dans la campagne. Différents modèles d'emails peuvent aider à réactiver les contacts inactifs et à répondre à leurs préoccupations. Les emails de maintien sont également importants pour s'assurer que les contacts actifs restent intéressés. Il est essentiel de surveiller les résultats et d'analyser continuellement les données pour améliorer les résultats de la campagne.
Modèles de mail de recommandation B2B
Le marketing de recommandation est précieux en B2B. Les références génèrent des taux de conversion élevés. Des modèles de mail de recommandation de clients B2B sont inclus. Les entreprises peuvent demander à leurs clients actuels de les recommander. Plusieurs modèles de mail sont présentés pour demander une recommandation à un client fidèle, un nouveau client ou un client ponctuel après une enquête de satisfaction.
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