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Réponses aux clients mécontents

Toute entreprise doit faire face à des clients mécontents et se plaignant de temps en temps. Quelle que soit la raison de l’insatisfaction du client, une réponse appropriée et rapide peut faire la différence entre garder un client frustré et lui rester fidèle ou perdre complètement son entreprise. Étant donné que 95% des clients mécontents ont tendance à partager leurs mauvaises expériences avec d’autres – soit personnellement, soit par le biais des réseaux sociaux/ sites d’évaluation – savoir comment gérer les clients en colère et comment y répondre de manière professionnelle est un “must” absolu pour toute personne travaillant en contact direct avec les clients.

Critiques négatives sur le service à la clientèle et la logistique — Un avis négatif peut avoir un impact sur les ventes futures

Comment répondre aux clients mécontents

Lorsque vous répondez à un email d’un client en colère, il y a quelques points clés à retenir et à inclure dans votre message :

Réagissez le plus rapidement possible pour éviter de répandre le bouche-à-oreille négatif.
S’excuser pour l’expérience négative du client, faire preuve d’empathie et de compréhension.
Assumer la responsabilité de tout ce que votre entreprise peut avoir fait de mal.
Fournir une explication de la situation, si possible, et s’assurer que cela ne se reproduira pas.
Offrez une incitation, une remise raisonnable ou un remboursement, le cas échéant.
Encouragez le client à répondre par d’autres questions, commentaires ou préoccupations.

8 Modèles d’emails du service clientèle pour répondre aux clients en colère/ou se plaignant

Pour gérer les frustrations et les réclamations des clients de manière fluide et sans effort, vous pouvez utiliser les modèles de réponse par email suivants pour certains des problèmes les plus courants qui peuvent survenir. Veillez toutefois à personnaliser chaque message en tenant compte de la situation unique de chaque client.

Le client a eu une mauvaise expérience du service

Hi [NAME],
Thank you for reaching out. First, I would like to apologize for your negative service experience with our tech support team.
I want you to know that your complaint and feedback will give us the chance to improve and serve our customers better in future, so I’ve forwarded your complaint to our customer service management team for further investigation.
I can understand how frustrating it must have been [whatever the customer experienced]. Although we strive for 100% customer satisfaction, it’s clear we’ve fallen short in this case, but we’ll do everything we can to make sure this doesn’t happen again.
I‘m sorry once again for your poor experience. Let me know if you have any more questions, comments, or concerns.
Best,
[YOUR SIGNATURE]

Le client est insatisfait de l’achat

Hey [NAME],
Thanks for your email. We’re so sorry to know you were disappointed with our product. Could you please let us know more about why you weren’t satisfied? We’ll do our best to address your concerns.
If the item arrived damaged in any way or not as described – we would be happy to send you a replacement as soon as possible. Or, if you would like to proceed with a refund, then of course we can do that for you right away.
Please let us know how you would like to proceed and our apologies once again for your unpleasant experience.
Kind regards,
[YOUR SIGNATURE]

Gestion un retard de livraison

Dear [NAME],
I’m so sorry to learn your order hasn’t arrived. I understand how frustrating this must be for you. We didn’t intend for this to happen, however, due to some unforeseen circumstances, we are experiencing some delays.
I’ve tracked your package via [carrier] and it’s currently listed as [status]. If you’d like to check on its progress, here’s the link you can use: [link]
Please get in touch with me right away if your package has not arrived by [date] by responding to this email. Alternatively, you can call me directly at [number].
Once again, I sincerely apologize for the inconvenience.
Thank you for understanding,[YOUR SIGNATURE]

Le client a reçu les mauvais articles

Dear [NAME],
We are very sorry for the mix-up with your order and any inconvenience it has caused. I know a mistake like this can be very upsetting. We always try to do our best to get our orders right 100% of the time, but unfortunately, mistakes can sometimes happen.
We have put your order on priority so the shipment with the correct items is delivered at the earliest. If you’d like to track the package, here’s the link you can use: [link]. If you have any questions in the meantime, feel free to contact me directly.
And we do have one small favor to ask. Could you please return the unwanted items within the next [number] days? There should be an adhesive prepaid return label inside the box.
Thanks for your understanding and cooperation, and once again, we apologize for the error.
Sincerely,
[YOUR SIGNATURE]

Aucune réponse à l’email précédent du client n’a été adressée

Dear [NAME],
I am sorry for the delay in getting back to you. We are in a tight schedule right now and this has caused the delay. But I totally understand your frustration – your email deserved a timely response.
As you requested, we’ve updated your account settings and informed our tech team about the problem you’re having with your account management page. Please, get in touch with me directly if you experience any further issues on our website, I’ll be happy to help.
Once again, our apologies for the delay in response. We’ll continue to do our best to speed up and improve our customer service delivery.
Regards,
[YOUR SIGNATURE]

Le client demande une exception

Dear [NAME],
I’m so sorry to hear that there were unable to meet the return window for [name of item].
Unfortunately, our company policy clearly states that all returns and exchanges must be made within 30 days after your item has been received. For more information, you can read our full return and exchange policy on our website here: [link].
While we can no longer issue a product exchange, we’d like to make it up to you by offering 10% off your next purchase. Simply use this coupon code [CODE] at checkout.
Once again, I apologize for any inconvenience this may have caused. Please let me know how else I can help.
Best regards,
[YOUR SIGNATURE]

Le client a laissé un avis négatif

Hi [NAME],
Thank you for taking the time to give us your feedback. We’re so sorry your experience with [COMPANY] didn’t match your expectations. We’d like to learn more about your specific situation and make things right, if we can.
If you wouldn’t mind giving us a call at [number], it would be greatly appreciated. We look forward to speaking with you and working towards earning back your business.
Regards,
[YOUR SIGNATURE]

Le client va vous quitter

Dear [NAME],
I am really sorry to hear you are leaving us! As much as we’d love to regain your trust and keep you as a customer, I completely understand your frustration and I offer my deepest apologies for any inconvenience we have caused you.
Please let us know if you have any additional questions, concerns, or comments, or if we may be of assistance at any point in the future. We wish you all the best with your business.
Sincrely,
[YOUR SIGNATURE]

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