Les modèles de mails de rappel sont essentiels pour atteindre votre public cible au bon moment avec le bon message. Cet article propose différents modèles pour différentes occasions : rappel de paiement, événement à venir, renouvellement d'abonnement, expiration d'essai, etc. Les mails de rappel doivent être professionnels et polis, tout en offrant un appel à l'action clair.
Atteindre votre public cible au bon temps avec le bon message est essentiel au succès de toute campagne de marketing par mail. Cependant, selon l’enquête de Mailchimp, le taux moyen d’ouverture des mails est d’environ 21% tous secteurs confondus. C’est pourquoi les mails de rappel sont essentiels. Des mails de rappel envoyés au bon moment peuvent augmenter l’engagement et inciter les clients à effectuer des actions spécifiques lorsque cela est nécessaire. Mais l’élaboration de ces e-mails et la détermination du meilleur temps pour les envoyer peuvent représenter un défi pour les spécialistes du marketing. Vous trouverez ci-dessous quelques modèles de mails de rappel pour différentes occasions que vous pouvez adapter à votre propre usage.
Un mail de rappel est un outil puissant pour les spécialistes du marketing qui fait essentiellement ce qu’il dit : il rappelle au destinataire un événement important à venir, quelque chose que l’on attend de lui ou qui aurait dû se produire, mais ne l’a pas fait. Voici quelques scénarios dans lesquels l’envoi d’un mail de rappel peut être bénéfique pour votre entreprise :
It looks like you haven’t signed into your [Product] account for a while. Just a friendly heads up that [Product] accounts are automatically deactivated after [number] days of inactivity.
We’d love for you to stick around. To keep your account open, please log in at least once by [date].
[SIGN IN]
As a reminder, with [Product] you can:
[Use feature 1 – benefit 1]
[Use feature 2 – benefit 2]
[Use feature 3 – benefit 3]
In case you need a refresher course – check out our tour to get you up and running again.
If you have any questions or need any help, reply to this email or jump on a live chat with our customer care team. We’ve got your back!
Cheers,
[YOUR SIGNATURE]
Time flies! Can you believe that your [Product] trial is almost coming to an end?
You still have 3 days to get up to speed with all the awesome things you can do with [Product] like:
[Benefit 1 using feature 1]
[Benefit 2 using feature 2]
[Benefit 3 using feature 3]
If you’re ready, you can navigate to the Plans page to select a subscription that best suits your needs. Our plans start at [price], and you can change your plan at any time.
You’ll also get access to our rockstar customer support team who can guide you through any challenge and recommend best practices for getting the most value out of our [tool/ platform/ software].
Choose My Plan
Still evaluating and could use a hand before your trial is up? Let us know – we’re here to help!
Best,
[YOUR SIGNATURE]
Hope things are going well for you. This is just a quick reminder that invoice [invoice number] which we sent on [date] will be coming due on [invoice due date].
I’m sure you’re busy, but I’d appreciate it if you could take a moment and look over the invoice when you get a chance. I’m happy to answer any questions you might have. Thanks again for your business!
Sincerely,
[YOUR SIGNATURE]
Our records show that we haven’t yet received a payment of [amount] for Invoice [ invoice number], which is overdue by one week. I would appreciate it if you could check this out on your end.
I know that life can get busy, and details can be missed. I’ve attached a copy of the invoice to this email, in case the original was lost or deleted.
If the payment has already been sent, please disregard this notice. If you have any questions whatsoever, please reply and I’d be happy to answer them.
Thanks,
[YOUR SIGNATURE]
We wanted to give you a heads up. The payment information you have on file for your [Product] subscription (card ending with ****) is going to expire in a few days. Unfortunately, if we don’t have a valid card, we will have to cancel your subscription when this payment cycle ends.
If you’ve got 30 seconds, would you mind updating your payment information?
Update Now
Let us know if there’s anything we can do to help.
Thanks so much!
[YOUR SIGNATURE]
We just tried to charge your credit card for your subscription renewal at [Product], however, it failed.
This typically happens due to a change in your credit card number, card expiration, card cancellation, or the bank not recognizing the payment and taking action to prevent it.
To ensure you don’t experience any interruption of your service, please update your credit card details, and we’ll give it another try. You should be able to do it in less than a minute by clicking here: [link to the update page].
If you have any questions, concerns, or issues, please visit our Help Center, call us at [number], or start a chat with our customer support team. We’re here to help!
As always, thanks for being a [Company] customer.
Best,
[YOUR SIGNATURE]
We just tried to process your [Product] subscription payment for the third time, but unfortunately, it failed again.
Please update your payment information and we’ll be happy to keep your account active. It’s a one-step process and shouldn’t take more than a minute.
Update Your Card Now
If the next charge fails, your account will be canceled automatically. ☹
Should you have any questions, please feel free to reach out to us anytime.
Thanks!
[YOUR SIGNATURE]
We are less than two weeks away from the [Event Name] event where we’ll be talking about how to [achieve specific goals] as well as the latest trends in [industry].
We wanted to remind you that [Event Name] ticket prices go up on [date]. Be sure to snag your ticket before the price increases. After [date] tickets will increase to [price], so don’t miss out!
Register Today
Some of our speakers:
[Speaker 1 – short bio]
[Speaker 2 – short bio]
[Speaker 3 – short bio]
Event schedule:
[Event schedule details]
You can find more information on our event page. If you have any questions, please feel free to reach out.
Hope to see you there!
[YOUR SIGNATURE]
Design your own templates
LiveAgent gives you the power to design your own customer email templates, thus helping you to improve customer service. Curious about all the opportunities?
Modèles d’e-mail d’essai gratuit
Le texte aborde des sujets tels que l'importance de la communication efficace avec les clients, les avantages du chat en direct pour les entreprises et la présentation de LiveAgent, un logiciel de service client. Il donne également des conseils pour répondre aux demandes des clients, comme disposer de toutes les informations nécessaires et éviter la complexité inutile. Le texte se termine par des informations sur les tarifs, les fonctions et les partenaires de LiveAgent, ainsi que des liens vers des ressources supplémentaires.
Service clientèle sur place ou à distance
Réunir une équipe de service clientèle sur site facilite la gestion, la communication et la génération d'idées. Pour les produits spéciaux ou les premières étapes du développement, une équipe sur place est cruciale. En revanche, le travail à distance offre des avantages tels que des coûts réduits, moins de stress pour les employés et un accès à un plus large bassin de talents.
Modèles d’email de bienvenue variés offrent une approche personnalisée pour accueillir et engager les clients. La stratégie marketing centrée sur le client est essentielle pour répondre aux attentes et améliorer la satisfaction. Les programmes de parrainage sont efficaces pour attirer de nouveaux clients.
Join our community of happy clients and provide excellent customer support with LiveAgent.
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