Modèles d’e-mail de marketing

Le nombre d’utilisateurs de messagerie dans le monde s’élevait à 3,9 milliards en 2019 et devrait atteindre 4,48 milliards d’utilisateurs en 2024, selon Statista. C’est pourquoi les entreprises dépensent de plus en plus pour l’Emailing et en tirent parti pour attirer des prospects,, fidéliser les clients existants, augmenter leurs ventes, et accélérer le retour sur investissement. Des campagnes d’Emailing efficaces peuvent tout faire. Étant donné qu’il s’agit de l’une des formes de marketing numérique les plus rentables et les plus riches en conversions, les dépenses mondiales de marketing par e-mail devraient encore augmenter dans les années à venir.

Pourquoi l’Emailing est essentiel pour votre entreprise

Que vous souhaitiez gagner plus de clients ou renforcer votre relation avec ceux qui existent déjà, l’Emailing peut vous aider à atteindre directement votre public et à faire prospérer vos affaires. Consultez les statistiques suivantes qui prouvent que l’Emailing est un outil précieux pour les entreprises de toute taille et de tout secteur :

Pour chaque Euro dépensé en Emailing, vous pouvez vous attendre à un retour moyen de 0,38 €
80 % des professionnels du monde des affaires s’accordent à dire que l’Emailing favorise l’acquisition et la fidélisation des clients.
L’e-mail a des taux de conversion plus élevés que les médias sociaux et les résultats des moteurs de recherche réunis.

72% des consommateurs préfèrent l’e-mail comme source de communication professionnelle.
61 % des consommateurs apprécient de recevoir des e-mails promotionnels chaque semaine, tandis que 38 % souhaiteraient que les e-mails soient encore plus fréquents.
88 % des utilisateurs de smartphones consultent activement leurs e-mails sur leur téléphone. Cela le rend plus populaire que toute autre application pour les iPhones et les Androïdes.

Modèles d’e-mail de marketing — L’Emailing dans LiveAgent

10 modèles d’e-mail pour vos campagnes de marketing

Un rapport du McKinsey Global Institute a révélé que le travailleur en interaction passe en moyenne 28% de sa semaine de travail à gérer les e-mails – ce qui représente près d’un tiers de son temps de travail. L’un des moyens de réduire ce temps est d’utiliser des modèles d’e-mails prêts à l’emploi. Voici 10 modèles d’e-mails de base (basés sur les types d’e-mails que les spécialistes du marketing sont susceptibles d’envoyer de manière répétitive) que vous pouvez utiliser comme point de départ et personnaliser pour vos propres campagnes de marketing et communications marketing sortantes.

E-mail d’accueil du client

Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,
[YOUR SIGNATURE]

Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.

Best,
[YOUR SIGNATURE]

To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

E-mail de réengagement du client

Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,
[YOUR SIGNATURE]

E-mail d’abandon de panier

Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.

Best,
[YOUR SIGNATURE]

Annuler l’e-mail du compte

[NAME],

We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!
[YOUR SIGNATURE]

E-mail d’annonce du webinaire

Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!
[YOUR SIGNATURE]

E-mail de mise à jour des produits/services

Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link 

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,
[YOUR SIGNATURE]

E-mail du partenariat de co-marketing

Hi [Name] , 

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does]. 

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve]. 

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,
[YOUR SIGNATURE]

Le blog des invités publie un e-mail de présentation

Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog. 

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too. 

Looking forward to your feedback,
[YOUR SIGNATURE]

E-mail de rejet d’un post sur le blog d’un invité

Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,
[YOUR SIGNATURE]

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