Les mails post-achat renforcent les relations clients et augmentent les ventes répétées. Ils ont des taux d'ouverture et de clics élevés, améliorant la fidélité et la rétention. Utilisez-les pour confirmations, remerciements, recommandations et incitations.
Peu importe ce que vous vendez et à qui — qu’il s’agisse d’un client fidèle ou d’un premier acheteur – des mails post achat automatisés bien composés et au bon moment peuvent avoir un impact positif immédiat sur votre activité. Ces types de mails peuvent vous aider à maintenir l’intérêt des clients pour votre marque, à entretenir des relations clients à long terme, et à générer davantage de ventes répétées. Les campagnes de mail post achat sont également l’une des tactiques les plus simples et les plus efficaces pour améliorer la fidélité et la rétention des clients. Et comme attirer de nouveaux clients coûte généralement cinq fois plus cher que de conserver les clients existants – ces mails devraient définitivement faire partie de votre stratégie de marketing par mail.
Les mails post achat ont les taux d’ouverture et de clics les plus élevés de toutes les campagnes de marketing par mail. En fait, selon les données de Klaviyo, les mails post achat connaissent un taux d’ouverture 217% plus élevé, un taux de clics plus de 500% plus élevé et un revenu par destinataire 90% plus élevé que votre campagne emailing moyenne. La recherche de Medallia (une entreprise spécialisée dans l’expérience client) publiée dans la Harvard Business Review a également révélé que “les clients qui ont eu les meilleures expériences passées dépensent 140 % de plus par rapport à ceux qui ont eu la plus mauvaise expérience passée.”
Les mails post achat peuvent être utilisés pour :
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Les mails post achat peuvent avoir plusieurs objectifs en fonction de ce qui est le plus important pour votre entreprise – qu’il s’agisse de faire en sorte que les clients se sentent spéciaux, de leur rappeler de réapprovisionner un produit, de faire des ventes croisées de produits similaires ou de recueillir des commentaires – lorsqu’ils sont bien faits, les mails post achat sont incroyablement puissants. Vous trouverez ci-dessous 10 modèles de mails post achat modèles de mails pour certains des scénarios les plus courants que vous pouvez utiliser pour créer vos propres campagnes de mails post achat.
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